OnBoard Consultancy -

ONBOARD CONSULTANCY has completed the Blue Ocean Strategy Course Certification, held by the Blue Ocean Strategy Initiative Centre(BOS-IC)

For further information on our TWO DAY EXECUTIVE WORKSHOP, email
info@onboardconsultancy.com and request a BOS Training Brochure (pdf format)

GREAT STRATEGIC MOVES
There are several leading organisations that have created a breakthrough strategic moves using Blue Ocean Strategy Thought Process: For more information click on the companies below and see how they created their own Blue Ocean Strategy - source: © Kim & Mauborgne, 2007:

Novo Nordisk

Apple - iTunes

Bloomberg

QB House

Our Clients include:

Click to view our Blue Ocean Strategy Clients

What is Blue Ocean Strategy Go where no business has been before! Blue Ocean Strategy (BOS) takes you on journey where both markets and profits are yet to be discovered. Blue Ocean Strategy is not about competing, it's ultimately about creating new markets and making the competition irrelevant
Reconstruct your Industry Consider reconstructing existing boundaries and industry structures that dominate management thinking in your industry. Existing boundaries and structures should not hinder you from identifying ways to create new demand. Shift your thinking from Supply to Demand!
Create New Demand and Profits There are non-customers out there who are currently not served by your industry and could become your new customers. Look outside your existing customer base! Capitalise on existing demand but ensure you leave no stone unturned in exploring ways to convert non-customers into customers
Eliminate or Reduce unnecessary cost in your Industry It is likely the industry you operate in has a degree of over capitalisation that is not adding value and is simply not needed by buyers. Whether that is in product, service or delivery systems. You need to identify these areas and eliminate them from your value proposition. Ultimately, in your pursuit to Value Innovate you need to be the leader in driving down the industry cost.

MEDIA & EXECUTIVE COMMENTS - source:© Kim & Mauborgne, 2007

The moment you sit back and say how can we create a new industry then you start to break that cycle. All industries are created not by big resources but by big ideas.” Big ideas also change the way we think about business.Business Strategy Review

I recommend BLUE OCEAN STRATEGY to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener. William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York

Kim and Mauborgne’s strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future.”Patrick Snowball, Chief Executive, Norwich Union Insurance

This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies. Nicolas G. Hayek, Chairman of the Board of Directors, Swatch Group

Blue Ocean Strategy challenges everything you thought knew about strategy" Kim and Mauborgne are methodical. Their work is characterized by rigorous research and attention to detail." - Business Strategy Review,UK

In the fierce climate of today's business world, it's startling to hear the assertion that the way to win is to stop competing. That's exactly what Blue Ocean Strategy proposes. W. Chan Kim and Renee Mauborgne, a European strategy Guru team []... a comprehensive study of companies that achieve blue ocean statusDallas Morning News, USA

6th July 2008, 2:34 pm CET