Blue Ocean Strategy - OnBoard Consultancy -

What the media have to say
In the press
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ONBOARD CONSULTANCY is a 'results driven' business strategy consultancy that has a challenging but precise offering. To support our clients through a robust strategic process that ultimately creates new market space and unprecedented value to their businesses and to their customers. We have consulted, trained and coached senior managers and executives from a wide range of industries across Europe, US, Asia, Africa and the Middle East.

"It is important to stress that creating new market space or blue oceans does not mean turning your back on your core existing market – it’s all about seeking a fresh market-creating business opportunity, a process I believe every company should commit to. Nintendo, for example, were able to do this with their Wi gaming system." says Simon van Zuydam.

Industries and companies rise and fall and therefore there are no permanently great industries or companies. Instead, there are great strategic moves that propel companies and continuously create new market space. Could you be the next company in the headlines creating a breakthrough strategic move?

The past century has shown that successful new strategic moves have often been achieved during economic downturns. Ford Motor Company created the assembly line in 1913 ; Xerox launched the photocopier in 1949; Boeing launched the 707 jetliner in 1957 and Microsoft developed and marketed MS-Dos in 1981.

Why should your organisation consider exploring Value Innovation during this global downturn?
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“I have not experienced such dynamic "outside the box" thinking previously. Simon leads his clients through the Blue Ocean process skillfully, without influencing ideas while ensuring that the core Blue Ocean thought process is adhered to.
Its amazing how many great ideas can be teased out of a room of people by controling the core thought process. As I say, truely outside the box, if ever Blue Ocean was critical to a business, it is in todays climate, who wouldn't want a whole new previously unserviced market!!” January 25, 2009

Michael Harty , Founding Director , The Card Awards (www.thecardawards.com)

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3rd July 2009, 2:30 am CET